Pernille Eva Rosenstand owns the Scandinavian Cross Stitch Center where she continues to sell the Rosenstand family's famous cross stitch kits. Ever since it was decided to close the family's shops, she has worked with her internet shop, where the kits are available to established and new costumers around the world.

Pernille is the third generation in the business of producing and selling of cross stitch kits as her grandmother Mrs Ellen Rosenstand Holst, was the owner of Clara Wæver, the famous shop in the centre of Copenhagen. Her parents founded Eva Rosenstand where she worked as leader of the design team for 14 years. Pernille is now the only member of the family engaged with cross stitch kits.